Growth by Design Learning Lab

Where the science of change meets the art of intentional growth.

Welcome to your personal lab to apply the science of growth & change.

For decades, we’ve been taught to approach growth with a rigid, linear plan—think SMART goals and cascading KPIs. But real growth isn't a mechanical process; it's a complex, human journey that requires flexibility. And a journey like that needs a process built for discovery—one that allows you to test, learn, and adapt as you go.

The Growth by Design Learning Lab is that space.

Inside, we will explore a unique fusion of motivation science, adult learning theory, and design thinking. Then, we will translate those dynamic principles into a practical system for running small, effective experiments on your own growth goals.

Is your bookshelf a source of inspiration or a monument to good intentions?

If you're like most growth-minded professionals, your bookshelf is full of brilliant books you are excited to read.

You buy them with the best of intentions. You read (or maybe skim) them, highlight a few passages, and feel a powerful burst of inspiration. But then... what happens?

  • The ideas fizzle out. A week later, the specifics are fuzzy and you're back to your old routines.

  • The insights feel abstract. You know the concepts are powerful, but you're not sure how to apply them to your unique situation.

  • Life gets in the way. With no structure or accountability, the book just becomes another one you've read, not one you've lived.

You’re gathering information, but it’s not leading to real transformation.

Imagine Having a System for Growth That's as Dynamic as You Are.

Imagine a different approach. One where reading is just the starting point.

Imagine finishing a book and having a clear action plan to implement its most powerful ideas.

Imagine having a coach and a community of peers to help you apply the concepts to your actual work and life.

Imagine building a personal library not just of books you've read — but of actionable growth plans you’ve implemented.

A Note from Your Intentional Growth Coach

Hi, I’m Bethany—a learning scientist turned leadership coach with a passion for translating insights into impact. I created The Growth Edge Coaching Lab to help curious leaders and learners like you translate the powerful ideas from great books into real, sustainable growth.

After spending fifteen years in higher education researching leadership and the science of learning, I was intrigued by one compelling question: If we have access to so many brilliant ideas, why is lasting change still so hard?

I see leaders, coaches and colleagues inhale TED Talks, books and podcasts, equipped with incredible information. But there is a constant struggle to make those insights stick. Information on its own is not enough.

True growth requires a specific ecosystem. It needs community for support, structure for accountability, and dialogue to deepen the learning.

I created The Growth Edge Coaching Lab to be that ecosystem. I’ve designed it to be a rich, inspiring space that I’m excited to share with you.

A woman with short brown hair, wearing glasses, a blue striped shirt, and a dark blazer, smiling and leaning against a red brick wall.

Bethany Peters, Ph.D., PCC

This community is created for leaders, coaches, and professionals who believe growth should be by design.

The Growth Edge Coaching Lab is designed for a specific kind of person—the curious, the committed, and the intentional leader.

While our members have diverse titles and roles, they are united by a shared passion for growing by design. See if any of these sound like you:

  • You are a Senior Leader or Middle Manager, who has a passion for reading great books, but you're looking for a structured way to turn the powerful insights you read into real, lasting change.

  • You are a People or Volunteer Leader (with or without a formal title) who wants to move beyond just managing tasks and instead focus on developing your team, fostering a healthy culture, and leading with a coach-approach.

  • You are a Dedicated Coach who wants to stay on your own growth edge, discovering new resources and frameworks while connecting with a community of like-minded practitioners.

  • You are a Growth-Minded Professional who is committed to your own development and looking for the accountability, dialogue, and structure needed to build real momentum on your goals.

Join the Growth Edge Coaching Lab

The monthly membership that turns book smarts into real-world strategy, so you can experience sustainable growth without the guesswork.

More Than a Book Club.

It's a Growth System.

A typical book club is great for discussion. But this is different. The Growth Edge Coaching Lab is a learning experience engineered by an expert coach.

The goal is to go beyond good reads and integrate a book’s best ideas with your intentions, with the support of three key elements:

  1. Application: Move beyond "what did you think?" to "how will you use this?"

  2. Accountability: Join the book discussions and peer community to stay engaged and on track.

  3. Action: Walk away with a customizable action plan, not just a vague sense of inspiration.

What’s included?

  1. 📘 A Monthly Book-Specific Growth Plan: On the first day of the month, you will receive a growth plan tailored to the book of the month, including a recommended reading plan and coaching questions.

  2. 📅 A 60-Minute Coaching Lab Call: During the last week of each month, join us for the coaching lab Zoom call, a professionally facilitated session designed for application of the book’s concepts. All calls are recorded and shared.

  3. 📄 A Takeaway Action Plan: Receive a concise summary of the key takeaways and a simple framework to turn your insights into a concrete plan for the month ahead.

  4. 💬 A Private Peer-to-Peer Community: Connect with other growth-minded leaders in our private community space. Share quotes, your key insights, and strategies you’re trying from the book.

  5. 📚 A Growing Library of Resources: Get access to the archive of all past worksheets and action plans, building a personal toolkit of powerful, book-specific growth exercises you can use for yourself, your colleagues, or your clients.

 

Join the Waitlist for Exclusive Early Access

In 2026, I will be launching a founding member’s group for this unique Masterclass, with a limited number of spots available.

Add your name to the waitlist to stay updated and secure early access when the program opens.
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Founding Members will be eligible for a limited time price for the 3-month course: $399.

 

 Frequently Asked Questions

  • The books are intentionally curated into a seasonal "growth curriculum." As the facilitator, I pre-select a slate of powerful, actionable books for the upcoming quarter to ensure a cohesive and high-impact learning journey.

    Towards the end of each season, current members of the Lab are invited to vote on a curated shortlist of books for the next season. This collaborative process ensures our curriculum is always relevant while maintaining a clear, strategic direction.

  • The books we explore in the Lab are chosen to build a bridge between deep human insight and practical, everyday systems. Our curriculum is directly shaped by the topics that matter most to growth-minded professionals. I’m curating books inspired from data I received from an initial survey in my email community.

    For example, since Habits and Behavior Change is a cornerstone of any successful growth plan, we might dive into a book like James Clear's Atomic Habits to build the fundamental operating system for any change you want to make.

    From there, we explore how these systems directly apply to leadership and coaching. We could tackle Michael Bungay Stanier's The Coaching Habit, which is a set of powerful, actionable coaching habits for leaders, or explore Brené Brown's Dare to Lead to understand the courageous behaviors required to build trust.

    Or we might explore a book like Adam Grant's Think Again to cultivate the mental flexibility needed to build new habits in the first place.

  • This coaching lab is for anyone who is serious about their personal and professional development. While many of our members are in formal leadership positions, the principles we explore—like building better habits and applying insights from books—are universal. If you are committed to growing by design, you will fit right in.

  • Every live group coaching call is recorded and will be added to our private member library within 24 hours. You can watch (or re-watch) it anytime at your convenience.

  • You will get the most value out of the experience if you are reading every book. However, you can still benefit from the resources provided even if you don’t have time to finish each book.

  • Yes! As a member, you get full access to our growing library of all past resources, including the coaching worksheets, recorded calls, and action plans from every book we've covered.

  • The Growth Edge Coaching Lab is a monthly membership. You will be billed automatically on the day you sign up each month. You can easily cancel your membership at any time from your account dashboard, no questions asked.

  • We offer a 7-day satisfaction guarantee. If you’re not satisfied with your purchase, simply reach out within 7 days of your purchase, and answer some questions about your experience to receive a full refund.

  • Email my team and me at bethany@theleadershipcoachinglab.com and we’d be happy to help.