About Dr. Bethany Peters

After more than 20 years spanning roles in higher education and leadership development, I founded The Leadership Coaching Lab to do the work I love most — helping leaders and teams turn insight into lasting action. I'm a Professional Certified Coach (PCC) through the International Coaching Federation and hold a Ph.D. in Organizational Leadership.

How I Partner with Organizations

I help organizations take a more intentional approach to leadership development, connecting strategy, learning, and real-world application. My work spans several areas:

  • Leadership and Team Coaching: Helping individuals and teams strengthen their effectiveness, navigate challenges, and translate insights into meaningful changes in how they lead and work together.

  • Leadership Development Strategy: Partnering with organizations to identify development needs and design meaningful approaches to growing leaders at every level.

  • People Leadership Development: Equipping managers and supervisors with practical skills for leading people effectively, from communication and coaching to delivering feedback, navigating difficult conversations, and building stronger teams.

  • Interactive Leadership Workshops: Designing engaging, customized learning experiences on topics such as emotional intelligence, communication, team effectiveness, self-awareness, and leading through change.

Tools and Resources

I'm certified across multiple assessment frameworks, which means I can layer the right tools together to give individuals and teams a fuller, more nuanced picture of how they work and how they can work better.

Strengths: Futuristic, Ideation, Achiever, Relator, Individualization

MBTI: INFJ

Enneagram: Type 4w3

Working Genius: Invention + Tenacity

Bethany Peters, Ph.D., PCC

I believe:

Growth is intentional — it doesn't happen by accident.

Self-awareness is the foundation of every strong leader and every strong team.

The best development doesn't come from a single workshop — it comes from building the habits, skills, and culture that sustain it.

Curiosity is more powerful than advice.

People are capable of extraordinary growth when they're given the right space and the right support.

My approach:

A coach approach to everything — I ask more than I tell, and I trust that you're the expert on your own context.

Research-informed but never theoretical — every session is designed to be practical, interactive, and immediately applicable.

Customized, never cookie-cutter — I design every engagement around your team, your people, your goals.

Warm but direct — I'll challenge your thinking and hold you accountable, but always with care.

I bring:

Two decades of experience leading teams, designing programs, and coaching leaders across cultures and institutions.

A researcher's eye — I listen for patterns, ask the questions others don't, and help surface what's really going on.

Certification across multiple assessment frameworks, so I can match the right tool to your moment.

A genuine love for this work — I believe in the people I partner with and the teams I facilitate.