Growth by Design Learning Lab
Where the science of change meets the art of intentional growth.
Your Personal Lab to Explore the Science of Growth
For decades, we’ve been taught to approach growth with a rigid, linear plan—think SMART goals and cascading KPIs. But real growth isn't a mechanical process; it's a complex, human journey that requires flexibility. And a journey like that needs a process built for discovery—one that allows you to test, learn, and adapt as you go.
The Growth by Design Learning Lab is that space.
Inside we will explore a unique fusion of motivation science, adult learning theory, and design thinking. Then, we will “flip” the classroom into an interactive coaching lab — giving you the inspiration to translate those dynamic principles into a practical system for running small, effective experiments with your own growth goals.
Launching in January 2026, the founding members group is open to a limited number of participants at an exclusive rate.
The Messy Middle Between Intention & Action
Does it ever feel like you’re in that ‘stuck’ space between a powerful intention and real, tangible momentum?
We're often taught to approach our own development with project management tools. We create a neat blueprint—full of tidy goals and atomic habits—plotting out a straight line to a better version of ourselves.
But what happens when that blueprint collides with the messy, complex reality of being human? The problem isn't our ambition. It's that the models we use for growth often ignore the way we actually learn and change.
As a Coach, you feel confident in your ability to connect with your clients, but you are looking for a robust, evidence-based framework for the science of change. When a client gets truly stuck, you find yourself searching for a more reliable process that goes beyond just intuition.
As a Leader or Individual Contributor, you keep hitting the familiar roadblocks. You create clear plans for your development, but they seem to fall apart on first contact with reality. To see your growth progress, you need to upskill in reality testing and prototyping - key essentials of design thinking that will propel your growth in dynamic new ways.
As a People Development Professional, you're tasked with inspiring growth across your organization, but you're held back by stale, one-size-fits-all professional development models. You're looking for a fresh, adaptable, and more human-centered system to replace the rigidity of the linear growth plans.
Imagine Having a System for Growth That's as Dynamic as You Are.
Imagine moving beyond static plans and instead stepping into a personal laboratory for your own development.
This is a space where theory and practice are fused together, where you are empowered to drive your own discovery.
Imagine an experience where you can:
☑️ Translate powerful ideas from the science of growth into real-world experiments in your own work and life.
☑️ Engage in a unique fusion of coaching and learning, designed to provide both the structure you need and the deeper conversation that sparks breakthroughs.
☑️ Test research-backed principles in a practical way, gathering real data about what truly works for you (and your clients or colleagues).
A Note From Your
Intentional Growth Coach
Hi, I’m Bethany. As a learning scientist and leadership coach, I specialize in the science of change—and I’ve seen where growth gets stuck, even with talented coaches, leaders, and development professionals.
My work has taught me a clear lesson: information doesn't create transformation, practice does. We've been taught to treat growth like a seminar when it should be approached like a laboratory—a place to test, learn, and iterate.
That’s why I created The Growth by Design Learning Lab. This is not another course; it’s a hands-on lab where we use an evidence-based framework of motivation science and design thinking to run small, effective experiments on your own growth goals.
This lab is for professionals who are ready to move beyond theory. It’s where you stop learning about change and start designing your own.
Bethany Peters, Ph.D., PCC
Join the Growth by Design Learning Lab
The monthly membership that turns proven science into personal strategy, giving you a dynamic process for intentional growth.
More Than a Book Club.
It's a Growth System.
A typical book club is great for discussion. But this is different. The Growth Edge Coaching Lab is a learning experience engineered by an expert coach.
The goal is to go beyond good reads and integrate a book’s best ideas with your intentions, with the support of three key elements:
Application: Move beyond "what did you think?" to "how will you use this?"
Accountability: Join the book discussions and peer community to stay engaged and on track.
Action: Walk away with a customizable action plan, not just a vague sense of inspiration.
What’s included?
📘 A Monthly Book-Specific Growth Plan: On the first day of the month, you will receive a growth plan tailored to the book of the month, including a recommended reading plan and coaching questions.
📅 A 60-Minute Coaching Lab Call: During the last week of each month, join us for the coaching lab Zoom call, a professionally facilitated session designed for application of the book’s concepts. All calls are recorded and shared.
📄 A Takeaway Action Plan: Receive a concise summary of the key takeaways and a simple framework to turn your insights into a concrete plan for the month ahead.
💬 A Private Peer-to-Peer Community: Connect with other growth-minded leaders in our private community space. Share quotes, your key insights, and strategies you’re trying from the book.
📚 A Growing Library of Resources: Get access to the archive of all past worksheets and action plans, building a personal toolkit of powerful, book-specific growth exercises you can use for yourself, your colleagues, or your clients.
Join the Waitlist for Exclusive Early Access
In 2026, I will be launching a founding member’s group for this unique learning lab, with a limited number of spots available.
Add your name to the waitlist to stay updated and secure early access when the program opens.
Founding Members will be eligible for a limited time price for the course, which includes 10 modules of learning material combined with two 1-on-1 coaching sessions, for $699.
Frequently Asked Questions
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The books are intentionally curated into a seasonal "growth curriculum." As the facilitator, I pre-select a slate of powerful, actionable books for the upcoming quarter to ensure a cohesive and high-impact learning journey.
Towards the end of each season, current members of the Lab are invited to vote on a curated shortlist of books for the next season. This collaborative process ensures our curriculum is always relevant while maintaining a clear, strategic direction.
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The books we explore in the Lab are chosen to build a bridge between deep human insight and practical, everyday systems. Our curriculum is directly shaped by the topics that matter most to growth-minded professionals. I’m curating books inspired from data I received from an initial survey in my email community.
For example, since Habits and Behavior Change is a cornerstone of any successful growth plan, we might dive into a book like James Clear's Atomic Habits to build the fundamental operating system for any change you want to make.
From there, we explore how these systems directly apply to leadership and coaching. We could tackle Michael Bungay Stanier's The Coaching Habit, which is a set of powerful, actionable coaching habits for leaders, or explore Brené Brown's Dare to Lead to understand the courageous behaviors required to build trust.
Or we might explore a book like Adam Grant's Think Again to cultivate the mental flexibility needed to build new habits in the first place.
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This coaching lab is for anyone who is serious about their personal and professional development. While many of our members are in formal leadership positions, the principles we explore—like building better habits and applying insights from books—are universal. If you are committed to growing by design, you will fit right in.
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Every live group coaching call is recorded and will be added to our private member library within 24 hours. You can watch (or re-watch) it anytime at your convenience.
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You will get the most value out of the experience if you are reading every book. However, you can still benefit from the resources provided even if you don’t have time to finish each book.
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Yes! As a member, you get full access to our growing library of all past resources, including the coaching worksheets, recorded calls, and action plans from every book we've covered.
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The Growth Edge Coaching Lab is a monthly membership. You will be billed automatically on the day you sign up each month. You can easily cancel your membership at any time from your account dashboard, no questions asked.
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We offer a 7-day satisfaction guarantee. If you’re not satisfied with your purchase, simply reach out within 7 days of your purchase, and answer some questions about your experience to receive a full refund.
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Email my team and me at bethany@theleadershipcoachinglab.com and we’d be happy to help.